Industry
Cloud Cost Management
Campaign Duration
5 Months
Links Built
33
Services Used
Outreach, SEO
Links Built
33
Organic Traffic Increase
+91%
2.8K → 5.3K monthly
DR Increase
+21
42 → 63
Referring Domains Increase
+85%
230 → 426
Organic Traffic Growth
BeforeAfter
DR Growth
42
Before
63
After
About CloudZero
CloudZero acts as the financial control plane for AI economics, giving finance, IT, and engineering a shared system to govern spend, value, and outcomes, so teams can focus on the investments that matter most instead of guessing whether AI spend is paying off.
The Challenge
✓Competing for visibility in the crowded FinOps and cloud cost category
✓Earning links from technical engineering audiences, not just marketing blogs
✓Building authority against established category leaders
Our Link Building Strategy
Analyzed competitor backlink profiles across the cloud cost and FinOps category to prioritize link targets.
Secured editorial placements on FinOps, DevOps, and cloud engineering publications read by technical buyers.
Contributed original benchmark data on cloud spend trends, earning natural citations from engineering blogs.
Targeted G2 alternative pages and cost management comparison content where teams evaluate tooling.
Built editor relationships in the cloud infrastructure space for recurring, compounding placements.
Key Insights
Original spend benchmark data earned unprompted citations from third party engineering blogs.
FinOps Foundation and cloud native community placements produced the highest intent traffic of any channel tested.
Technical, architecture level content earned more editorial trust than promotional pitches.
G2 alternative page placements shortened the sales cycle for leads arriving from organic search.
Our 4-Step Execution Process
01
Research & Prospecting
Identified relevant, high DR websites with topical relevance to CloudZero.
02
Outreach & Placement
Personalized outreach to secure contextual, editorial link placements.
03
Content & Assets
Created valuable content and assets that earned natural links.
04
Monitoring & Growth
Tracked results, analyzed performance, and scaled what worked.
Top Link Placements
WebsiteDRLink TypePlacement Page
g2.com91Alternative Page/alternatives/cloudzero
finops.org79Resource Mention/case-studies/cost-visibility
thenewstack.io83Guest Post/cloud-cost-optimization
devops.com81Guest Post/finops-best-practices
cncf.io88Resource Page/cloud-native-cost-tools
“
The team found publications our engineering audience actually reads, which is rare for a link building partner to get right in a technical category like ours.
— VP of Marketing, CloudZero
Final Impact
Stronger Domain Authority
Increased DR by 21 points
More Organic Traffic
91% increase in 5 Months
Better Rankings
Rankings improved for high intent keywords
Sustainable Growth
Built a strong backlink profile for long term growth
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